Does Your Brand Really Need a Social Marketing Strategy

Does Your Brand Really Need a Social Marketing Strategy Photo credit: greyweed via Foter.com / CC BY Photo credit: greyweed via Foter.com / CC BY When it comes to your digital marketing strategy, how important is social media content for mobile users? According to CMI, 87% of marketers are using social media as a delivery mechanism for content â€" making it the most common way to get content to an audience. ComScore reported that mobile engagement on social media has grown by 55% in just 12 months. Mobile users are more active and are spending increasingly more of their time on their mobile devices browsing content. In order to connect with a wider range of users in a more intimate way, your brand needs to focus on creating a social media strategy that takes into account mobile users and the other platforms available on mobile. Using Your Content for Social Media Many brands turn to social media as a way to gain followers and increase their website traffic. The benefits of inbound content designed for social media are huge in attracting users that are a good fit for your brand. Content on social media needs to be visually intriguing in order to catch the attention of users that are scrolling on their mobile devices. Most mobile users are browsing a lot of content while often distracted by other events around them, so content needs to be concise and easy to skim with headers. Include a blurb and image with your link on social media to better increase click-throughs to your content. Respecting a User’s Space Mobile optimized content is a great way to connect with users, but it is sending your content right to your user’s personal device. With social media marketing, you are able to connect with your users on their own terms and by their own choosing. Your users have to choose to follow you, forcing you to come up with better content that is worth following and sharing. If you want to get more engagement, you will be pushed to get to know your audience better and create a strong content strategy. Allow Your Users to Find You People now fully expect brands to be on social media â€" especially Facebook. Most users will look for brands on Facebook when they want to check for brand updates or look at what the brand has to offer. If you are absent from social mediaâ€"or, worse, if you don’t update your page consistentlyâ€"then you will come off as behind the times and may seem irrelevant to users. If they can’t find you on social media, then your users are likely to turn to your competitors. Don’t make the mistake of neglecting your social media presence. Use social media to better connect with your users, increase website traffic and get the most out of your content. Author Biography Ken Rhie Ken is the CEO of Trumpia, the most complete SMS software with mass SMS messaging, smart targeting and automation